Who is this lesson suggested for: Intermediaries, Social Media & Web 2.0 savvies and anyone who already makes use of Social Media and wants to take it to the next level, by having a strong and well design online strategy. This class is strongly suggested for traditional marketers, PR professionals, traditional & citizen journalists and communicators with a mainstream media background, interested in expanding their knowledge about Social Media and online trends.

Why take this class? Because you are a bloggers, Social Media Manager or PR interested on bringing more visitors to your blog and redirect more visibility or sales for your business through search engines like Google, Yahoo and Bing.

Main goals: Help traditional content creators understand and figure out new ways to put out content using Social Media tools and make it findable for main search engines by using SEO. We will also cover basic SEO concepts necessary to better understand how search engines work. Expose primary and most common mistakes when it comes to SEO, besides showing some examples of well optimized pages

We will be covering

• Why SEO is content
• Inbound Marketing vs. Outbound Marketing
  
• Text, Videos, Images & SEO
• Becoming your own PR
• Keyword Rersearch and how to write the right content to attract visitors to your site and then convert them into costumers
  
• Understanding and fixing your content and building your online presence
• Tracking and analytics understand your audience
  

Who teaches this class: Carolina Frederico & John Ciampa